Demanding professional and serious amateur photographers.
To be your first choice for camera support systems with products of soul satisfying, uncompromising quality, simple convenience and superior total service.
We design, build, acquire and deliver superior camera support systems.
- We strive for product perfection in form, function and value.
- We passionately appreciate beauty in all God’s creations and strive to create beauty for others to enjoy.
- We believe product aesthetics are as important as function.
- Innovation beats imitation—and it’s more satisfying.
- We believe people are inherently good. We trust our customers and make every effort to meet or exceed their expectations for superior service and product performance.
- It’s our duty to help our customers understand camera support system selection and use.
- We expect to make a reasonable profit.
Our Vision is what we want to be;
Our Mission is what we do;
Our Values teach us how.